Privacy Policy
Last Updated: October 2026
At Artisan Memorials, we are committed to protecting the privacy and confidentiality of the personal information we hold and process. We need to hold and process personal information for the purposes of operating the business and informing interested parties about our products and services. Our Privacy Policy complies with data protection and privacy laws in the UK, namely the UK GDPR and Data Protection Act (DPA) 2018, and The Data Use and Access (DUAA) Act 2025.
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Who We Are
We are Artisan Memorials Ltd registered in England at Unit 3 City Business Park, Marshwood Close, Canterbury, CT1 1DX, Registration Number 120 24023. If you have any questions about this policy, you can contact us at info@artisan-memorials.co.uk or contact our Data Controller, David Brooks in writing. Please mark any correspondence as Privacy Policy Enquiry.
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The Data We Collect
We may collect and process:
- Identity Data – name, title, date of birth.
- Contact Data – email address, phone number, billing/delivery address.
- Demographic data – Life stage, Faith, Nationality
- Transaction Data – order details, payment references (we do not store full card details).
- Technical Data – IP address, device identifiers, browser type, time zone, cookie IDs.
- Usage Data – pages viewed, links clicked, session duration.
- Marketing & Communications Data – your preferences in receiving marketing from us. [Email, direct mail, calls, advertising/remarketing.]
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How We Collect Data
Artisan Memorials collects data when you:
- Fill in forms, make an enquiry, request a quote, place an order, or interact with us.
- Use our website, which collects data automatically using cookies and similar technologies.
- Receive a referral via a web search, advertisement or word of mouth.
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Why We Use Data (Purposes) And Lawful Bases
We use personal data to:
- Provide our products/services, process orders and payments, deliver and install products (Lawful basis: Contract).
- Respond to enquiries and provide support (Lawful Basis: Contract/Legitimate Interests).
- Send you marketing communications where permitted, with opt-out at any time (Lawful Basis: Consent/Legitimate Interests and PECR rules).
- Improve our website, products and services, and perform analytics (Lawful Basis: Legitimate Interests/Consent for non-essential cookies).
- Detect and prevent fraud and comply with legal obligations (Legal Basis: Legal Obligation/Legitimate Interests).
Where we rely on legitimate interests, they include running and improving our business, delivering quality customer service, and promoting our products/services in a proportionate way. You can object to processing based on legitimate interests at any time.
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Cookies
The Artisan Memorials website uses cookies and similar technologies for functionality, analytics and marketing. Where required, we will obtain your consent for non-essential cookies. You can manage your preferences at any time.
Below are the third-party tools we use:
Google Analytics
Page views, source and time spent on website are part of the user website activities information we can see with this cookie. This information cannot be tracked back to any individuals as it is displayed as depersonalised numbers; this is in order to help protect your privacy whilst using our website.
Using Google Analytics we can take account of which content is popular, helping us to provide you with informative materials which you will find useful. This data is automatically deleted after 1 year and 4 months.
Google Analytics Advertiser
We use Google Analytics Advertiser Features, which helps us to better understand site visitors, via anonymised data. This includes information from:
- Google Display Network Impression Reporting
- DoubleClick Platform integrations
- Google Analytics Demographics and Interest Reporting
- Remarketing with Google Analytics
This information is collected via Google advertising cookies and anonymous identifiers, in addition to data collected through standard Google Analytics. It allows us to understand what type of users visit the site, which then allows us to improve the website’s offerings for a better user experience. Data is retained for up to 13 months.
Google Ads
We use Google Ads to see which pages led to our users submitting contact forms. This allows us to create more effective marketing campaigns, and make better use of our budget. This data is retained for a rolling 36 month window.
DoubleClick
We use DoubleClick cookies and remarketing codes on our website to record user activity. The information we collect allows us to create targeted advertising in future work and across Google’s network of partners. DoubleClick data lasts for a maximum of 13 months.
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Sharing Your Data
Artisan Memorials may share personal data with:
- Service providers acting on our behalf (e.g. hosting, payment processing, delivery, IT support, CRM, email).
- Professional advisers (lawyers, accountants), regulators, or law enforcement where legally required.
We require all service providers to safeguard personal data and only process it according to our instructions.
Third party organisations that we share information with are:
- IONOS email and web hosting
- Allica Bank
- HubSpot CRM, Sales & Marketing
- Google Analytics
- Google Analytics Advertiser
- Google Ads
- Dynamix Accountancy
- Council Cemeteries across the UK
- Church Diocese across the UK
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International Transfers
Some providers are located outside the UK. Where we transfer data internationally, we use appropriate safeguards such as the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or rely on an adequacy decision.
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Data Security
We use technical and organisational measures appropriate to the risk, including access controls, encryption in transit, regular monitoring, staff training and vendor due diligence.
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Data Retention
Artisan Memorials keeps personal data for Legitimate Interest for up to 2 years for the purposes described above. We may keep data for up to 3 years to satisfy legal, accounting or reporting requirements. We then request permission to retain personal data. Data that we do not hold permission to retain will then be securely deleted or anonymised.
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Your Rights
You have rights to access, rectify, erase, restrict, object to processing, and data portability, and the right to withdraw consent where processing is based on consent. To exercise your right to access or delete your data, please complete our Privacy Request Form. To exercise your right to rectify incorrect data, please complete our Update My Data Form . If you wish to restrict the use of your data, object to us processing your data, or limit data portability, please contact us directly on Info@artisan-memorials.co.uk using the subject line to state your type of privacy request (e.g. Please restrict the use of my data).
We aim to respond to simple request within 1 calendar month of the date we received the request, or if submitted on a weekend or bank holiday, 1 calendar month from the first working day after the submission. For more complex requests, more time may be required. We will notify you if we require further time for your request. You also have the right to complain to the Information Commissioner’s Office (ICO).
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Marketing
Our marketing team may send you marketing messages if you have opted in, or where permitted by law (e.g. soft opt-in and legitimate Interest). You can opt out at any time using the unsubscribe link in our emails or by contacting us.
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Third-Party Links
Our website may include links to third-party sites or services. We are not responsible for their privacy practices.
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Changes To This Policy
We may update this policy from time to time. The latest version will always be available on our website with the date of the most recent update.
